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The retail debut will feature a curated assortment of its best-selling products.
August 5, 2025
By: Melissa Meisel
RMS Beauty, a clean beauty brand founded by celebrity makeup artist Rose-Marie Swift, has expanded into 200 Ulta Beauty stores across the US. The expansion marks a “major retail milestone” for the brand, which has built a loyal following for its high-performance, skin-loving formulas, officials said. RMS Beauty’s retail debut at Ulta will feature a curated assortment of its best-selling products, including the brand’s largest launch of the year, the new Revitalize Hydra Concealer. In addit...
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